22 Years Experience


My mission is to be your trusted fitness advisor. Introducing you to the best fitness, health, nutrition professionals and programs available. My goal is to develop Informed, self-reliant and motivated fitness enthusiasts. My passion is to support people so that they feel their best.


Max Sturdivant known to many as Dr. Fitness has 22 years of experience as a Health Coach, Fitness Advisor and Radio Fitness Personality. Heard on I-Heart Radio’s 93.3 the Beat Jamz and V1015 millions listen to find solutions to a multitude of fitness challenges.

His emphasis on supporting the whole person mind, body and spirit inspired him to begin A Spiritual Direction formation program at Audire an incredible 3-year program that prepared him to provide fitness and nutrition clients space to also explore spiritual solutions for some fitness and nutrition challenges. He has also completed his training at Functional Aging Institute.

Currently, He serves as the President of the Jacksonville Association of Exercise and Nutrition Professionals (JAENP). A role that has afforded him the opportunity to mentor fitness and nutrition professionals. It has also helped him to better pair clients with fitness and nutrition professionals. Ushering in this new referral based program, that will build personalized pathways to fitness success.



Why should I choose I am Dr. Fitness?

We can help you achieve health and fitness results you haven’t been able to get on your own.

What does your company provide that others don't?

Your unique fitness goals are our priority. We deliver fitness services to our clients, at times and locations that are convenient.

How much weight can I realistically expect to lose with your program?

It will depend on your level of commitment to your fitness program. 90% of our clients reach their fitness goals.

How can you charge so little and provide such a great service?

We keep our overhead low and pass the saving directly to our clients.

How will I benefit from working with a personal trainer?

You will have a balanced fitness program, accountability and motivation to ensure consistent progress.

Are you making mistakes when you exercise that make your workout ineffective? Or worst yet, are you doing things that could lead to costly injuries?

Whether your a veteran or novice at exercising you need to be sure you’re getting the best workout possible.

What kind of results can I expect?

Approx 90% of our program participants have successfully reached their health and fitness goals.

How do I know which program is right for me?

Your fitness assessment and goals discussion will be used to determine your program.

Where will I meet with my trainer?

At your home, office or gym where ever is convenient for you. We bring the trainer.

I don’t like working out, but I really want to lose weight, what can I do?

Get a fitness assessment and let us customize a unique training program that meets your specific needs.

Every day I wake up with low back pain and soreness, will resistance training aggravate my back?

Our trainers are qualified to work with people with low back and soreness…after they have been cleared by medical professional.

Will I have an initial fitness assessment?

Yes, all clients have initial fitness assessment.

How many times a week will I work out?

This will be determined by initial assessment and goals discussion.

Can they provide nutritional advice?

We have nutritionist partners.

Can they provide programs for when I'm on holiday?


Are they available at the times I need?

Hours of operation from 5am to 10pm

How flexible are they with regard to changing appointment times?

Very flexible with 24 hour notice

Can they come to my home?


Do they have portable equipment?


Are all of your personal trainers certified? Insured?


Can I pay for a block of sessions at a reduced rate?


Do you offer gift certificates?

Yes, Please email us for details.

How do I get started?

Fill out getting started forms and schedule your initial fitness assessment.




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